19min chapter

Nikonomics - The Economics of Small Business cover image

80 - How the $574B Digital Media Industry Is Being Disrupted by a Sesame Street Alum with Caroline Strzalka

Nikonomics - The Economics of Small Business

CHAPTER

Navigating Startup Funding in a Pandemic

This chapter focuses on the complexities of raising capital for startups during the COVID-19 pandemic, emphasizing strategic fundraising goals and the utilization of SAFE (Simple Agreement for Future Equity) instruments. The discussion highlights the importance of maintaining a clean cap table, setting appropriate salaries for founders, and the differing realms of equity crowdfunding compared to traditional methods. It also underscores the value of authentic storytelling in attracting investor interest and highlights the significance of diverse experiences in funding strategies.

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