Do You Think There's a Competitor in Your Product?

Businesses repeatedly try to make it difficult for new companies to enter and compete against them. Our assignment this week is to find a product that you think has in elastic demand, and tell us why are there no substitutes? How much would you pay for it? Would you pay anything for it? Send your stories to planet money at npr dot o r or you can find us on facebook, instagram, twitter. And we're doing special tick toks reinforcing the economic lessons from summer school on the tiktok ap.