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5min chapter
How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch
The Loop
Navigating Category Creation in Marketing Strategies
The chapter delves into the strategic decision between creating a new category or fitting into an existing one, using examples like ride-sharing and spicy mustard. It emphasizes the efficiency of focusing on specific product capabilities rather than inventing a new market segment.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode