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The X Factor, AI Guardrails, and a Barbenheimer Post-Mortem
Pivot
The Worst Brand Decision in History
Elon Musk bought Twitter for $45 billion on a Saturday. He's fired employees, made unpopular changes to the platform and scrapped all of the brand equity now by changing the name. The big question about X is, of course, why or WTF? "There is no rational justification for this decision," he says.
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