The Art of Newsletters
Common Shapes
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The Importance of Consent in a Newsletter
commonshapes.com is a weekly column on the business side of email newsletters. This week, we're going to talk about marketing as a creative practice and how they intersect with each other. We want people to opt in on their own accord so feel free to start from scratch by sending an email with the link to your newsletter. Even if you have a big social media following there may be dips in the algorithm or how people are interacting with your work. But it might feel really good to have this more direct channel that's not designed or controlled by an algorithm.
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