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354 Data-First Marketing by Janet Driscoll Miller

The Marketing Book Podcast

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How to Carve Out the Time to Put Data First

Molly Seidel: The secret of getting ahead is just getting started. In your model, you have five sections. And they, on the page, it shows a graph going from the lower left up to the upper right. Each campaign has a quantitative measurement goal. Content is mapped to the personas and the customer journey. Experimentation and testing are regularly performed. Data first marketing is pervasive throughout the marketing team.

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