9min chapter

The One You Feed cover image

How to Manage Your Hunger Habit with Dr. Jud Brewer

The One You Feed

CHAPTER

Understanding Brain Mechanisms in Food Choices

Exploring how the brain's evolutionary preference for calorie-dense foods impacts our food choices, emphasizing the concept of reward values in decision-making. Discussing the importance of avoiding self-judgment and shame to bring about effective behavior change, focusing on learning from experiences rather than criticizing oneself. Delving into addiction and its role in locking in reward values, hindering individuals from breaking free, and emphasizing the need for structured learning plans to overcome addictive behaviors.

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