The Mobile User Acquisition Show cover image

🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨

The Mobile User Acquisition Show

CHAPTER

Is the Scadnetor for Release in Two Thousand and Two?

Web to b attribution was not shown on a key slide outlining what would be introduced later this year. This contrasts with previous cadneter releases, where everything was pushed live in one fel soup. The implication here is that advertisers will need to wait for ile 16 adoption to reach a significant number of users before they feel the full effect of the new features.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner