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WARC Talks: Driving impact with entertainment

The WARC Podcast

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The Trends and Behaviors of Entertaining Content in Asia

In Indonesia, for example, 73% of internet users are online because they're looking for new ideas and inspiration. 65% are there just because they want to fill up spare time. And you can't afford to not spark joy if you want to engage these people who are spending as much time as you mentioned,. So how do you entertain them? It's the same old ways, of course. But then it starts to get nuanced. You start finding clues about what really engages them.

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