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Designing the Revolution | Chapter 9 | Sociability Theory

Designing the Revolution

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The Importance of Attention in Sociability

The social space, the human group, those eight to ten people in the meeting, your family sitting down for dinner, your bunch of mates down the pub, that's the unit of analysis. It's not the individual, and it's not like the big macro design. What we're honing down on is what actually influences the human person, well, it's this small group. And that means, as we've already mentioned, we need to get out of the idea that people are good or bad according to what's happening in their social space.

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