Paying to speak and sponsorship experiments

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Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They break down AI SEO, social content hooks, enterprise sales psychology, and Peter Thiel’s “one thing” focus so you can drive more revenue and help clients hit their KPIs.

Key takeaways:

Scale B2B leads through events, corporate webinars, and strategic speaking engagements.

Use AI SEO and content collabs to compound organic growth.

Win enterprise deals by focusing on buyer KPIs and promotions.

Chapters:

00:00 Buying products instead of ads

00:24 Acquiring failing SEO tools

00:44 Corporate webinars for B2B leads

01:29 In-person events and live streaming

02:35 Paid ads, PLG, and expansion

03:26 Conference luncheons and wrong events

04:00 B2B SaaS events and collabs

04:24 AI SEO, webinars, and social content

05:22 Hooks, captions, and social reach

06:11 Sponsoring events and paying to speak

08:17 Repurposing podcasts into infographics

09:23 Peter Thiel’s one-thing focus

10:27 Executive KPIs and revenue focus

11:24 Product growth without marketing

12:19 CEO vs operator responsibilities

12:56 COO profitability test in 2026

14:17 Enterprise sales hack with peer pressure

15:26 Closing by aligning with KPIs

16:25 Helping clients get promoted

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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