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2min chapter
This Changes Everything
Land of the Giants
The Apple of the Phones
Apple had never made a phone before, which means it didn't have ideas set in stone about what phones should be. Former apple executive tony fidel helped build the ipod and then the iphone. Why is it apple that built the phone? Not microso not sony, not not blackberry, for that matter. The company wasn't trying to make small up dates to existing phones that sucked. And it wasn't Trying to jam its own pc software into phones.
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