How to Unsubscribe From Emails

I like the idea of just being direct and letting him know, hey, I'm inviting you on to this journey. If it feels like it could be somebody else's story, you're not specific enough about telling your own story. Don't talk about your second grade teacher who's really encouraging because that's kind of generic. Follow the storytelling rules, even if it's a true story. But if it's an interesting and well told story, people will stick around and read it. They'll enjoy an email, especially if you don't give away the ending right at the beginning, right?