How I Built This with Guy Raz cover image

Barefoot Wine: Bonnie Harvey and Michael Houlihan

How I Built This with Guy Raz

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Barefoot Wine's Bold Beginnings

This chapter explores the early challenges faced by the founders of Barefoot Wine, detailing their innovative strategies for blending distinctive flavors and targeting women wine buyers. The founders share pivotal moments, including a key meeting with a supermarket buyer and the inspiration behind the brand name and label design. They recount their grassroots marketing efforts that defied industry norms, marking their journey to create a brand that resonates with everyday wine drinkers.

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