Navigating Marketing and Safety in Kids' Digital Spaces

This chapter explores the role of Super Awesome in creating a safe advertising environment for children, highlighting its mission and history. It touches on current legislative efforts for children's online safety, including COPPA 2.0, and the challenges of marketing to a new generation of digitally savvy kids. The discussion also examines the creator economy on platforms like Roblox and the influence of AI on Generation Alpha, focusing on their interactions with technology and media.