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Creator AI Investment BOOM: Google's Promise, Whalar at $400M, Caspar Lee Raises, and More

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Influencer Marketing Trends

This chapter explores recent developments in the influencer marketing sector, focusing on successful investments and acquisitions, including Publicis Group's acquisition of Captivate. It highlights the significance of deal flow in venture capital and the evolving role of major media companies in driving innovation and consolidation within the industry.

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