The Unofficial Shopify Podcast cover image

Mic Drop: JZ Mic's Marketing Masterclass

The Unofficial Shopify Podcast

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How to Use Interest Based Targeting to Target Your Audience

The ad sends you a discount code. It's like what the pop up window in the website does, but you just use the same thing on Facebook and it works. One would think that interest based targeting would not work as well as it does. But I have consistently had a lot of success using just like plain old interest based targeting. And then occasionally, you know, you could layer stuff over it. Like if you know your audience demographics, like interest plus Typical Buyers - these are the people who typically buy can be worth trying. Clavio is many, many years ago, was using mail stream, but then Shopify kind of mentioned that a clavio is a good

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