Manipulation and Marketing in the Digital Age

This chapter explores historical recruitment tactics from World War I, such as the use of white feathers, and draws parallels to contemporary political campaigns and modern advertising strategies. It discusses the ethical challenges faced by politicians and marketers in conveying honest information while manipulating audience sentiments, emphasizing the importance of consumer consent and privacy. Additionally, the chapter delves into the psychological tactics behind advertising, the evolution of attention-seeking strategies, and the consequences for journalism and personal identity in a media-saturated environment.