Everything Is Marketing cover image

Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year

Everything Is Marketing

00:00

Is It Really Possible to Collect Data and Insights From Peopil?

Sally Kohn: I love that example so much, because i think just inherently, like, it's an amazing tactic. Like he said, a word, people printit out, or they share it around, or, hey, did you see this? Or look at that. She says she used to do her own market research but now works with companies who commissioned studies for their marketing campaigns. Now the company has more control over its data and can get insights from consumers rather than relying on external sources such as survey firms. Skelton: We had specific thresholds and quotas forr on and for title anto con o to make sure that we were not only surveying our customers

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app