The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

122: Level 1 Processes of the Systems to Scale Framework: DEFINE

The Efficient Advisor: Tactical Business Advice for Financial Planners

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The Five Brand Pillars of a Financial Planner

"Brand pillars are what you communicate to your target audience but it's also how the public and your audience perceives you so brand pillars assist in showcasing the important points that set you apart from everybody else," she says. "In a perfect world you'd want your pillars to be created at the beginning of your business but like nobody does that." 'You're going to want to pivot innovate reiterate reinvent literally all of the things more often than not as a financial planner,' adds Piazza.

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