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19min chapter
10kposts Crystal Ball ft. Rebecca Jennings
Ten Thousand Posts
The Influence of TikTok Videos on Consumer Behavior
This chapter discusses the influence of TikTok videos on consumer behavior. The speakers talk about how influencers themselves would admit to spending too much money after watching TikTok videos and would then make videos discouraging excessive spending. However, the hashtag 'de-influencing' soon became contradictory when people started recommending alternative products to buy instead. They also mention how trending hashtags and popular topics on social media eventually get overrun by ads, highlighting the inherent nature of advertising in capitalism and social media platforms.
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Discover
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