eComFuel cover image

Merchandising Lessons from a Victoria's Secret Executive

eComFuel

00:00

Wholesale or a Deed to See Relationship?

As more consumers started to purchase products online and like Lulu Lemma started to push their online business, customers started to shop there rather than add their little boutiques. And so my boutiques were going out of business. In one year we lost our top one through 10 business, you know, business owners and they were all independent stores. So as that started to happen and as that starting to collapse, we thought, well, what are we going to do? Are we just going to close the business or are wegoing to pivot? So we pivoted. Then we started all over again and learned digital. But if you had the choice to build either, and let's say,

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app