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167: Moni Oloyede: The marketing ops identity paradox, why attribution is a waste of time and why GTM engineering is just sales ops

Humans of Martech

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Navigating the Marketing Maze

This chapter explores the speaker's journey in marketing, highlighting the evolution of marketing technology and operations through personal experiences. It emphasizes the complexities of attribution, the need for deeper understanding beyond technology, and the importance of clear communication with clients. The discussion critiques common practices and advocates for a more nuanced approach to measuring marketing success and fostering genuine customer engagement.

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