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9min chapter
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
CMO Confidential
Navigating the Modern Marketing Landscape
This chapter explores the challenges faced by CMOs in adapting to new data practices, focusing on data clean rooms and the post-cookie approach. It delves into the dilemma of understanding large budget allocations in marketing tech stacks, emphasizing the importance of research and learning to stay abreast of evolving media landscapes like CTV and TikTok. The impact of remote hybrid work models and the opportunities presented by innovative media technologies like CTV, ACR, and retail media networks are also discussed.
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