Influencer Partnerships with Luxury Brands and the Power of Humor in Marketing

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This chapter delves into the partnership between the Stod Guy and luxury brands like Audemars Piguet and Lora Piana, showcasing how humor in content can boost engagement and retention rates. It underlines the significance of genuine influencer collaborations and illustrates the Stod Guy's role in enhancing brand success with his entertaining and engaging style.

If he’s wearing boat shoes to a yacht party… à la poubelle.

If he’s making marketing videos without a sense of humor… à la poubelle.

Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?

Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?

Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.

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Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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