056 | Georgie Bell | The Early Journey of a Founder-led Brand | The Heart Cut
The MAFFEO DRINKS Podcast
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Collaborative Storytelling in the Spirits Industry
This chapter explores a unique collaboration model in the spirits industry that goes beyond independent bottling, focusing on storytelling through labels. By letting the whiskey tell its story, the brand aims to introduce consumers to new old whiskeys and advocate for the distilleries they partner with. The discussion highlights the strategy of collaboration between the podcast's brand and distilleries, emphasizing relationship-building and mutual benefits.
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