The Importance of Backstory in Entrepreneurship

Pierre had an amazing story of grit. That's really what stuck out. The fact that you don't even remember anything about the business feels backwards in many ways to the way most deals are evaluated, at least from what I've seen on our show and I've seen a lot of pitches on our show. Elizabeth put in 125k in within the span of like two months. She doesn't do that with very many founders. It was right around then when it became pretty clear, it would not be business as usual for the trucking industry.