And in the book, you talk about the importance of building a platform. Can you explain that concept a little bit more?

Well, I mean, look, what we're just talking about with the list, you know, I could have built a blog, but I built an email list instead. And that email list is now 80,000 people that when I have a book, I email them. And email is probably the single best medium for selling books right now. But if you don't collect your fans and organize them and have direct access to them, like you with your podcast, if you were only dependent on iTunes to get access to your fans, and iTunes suddenly decided to charge or iTunes, you know, mysteriously shut down or people started hating iTunes, these would all be, you know, really bad problems. These wouldn't, if you're an Uber driver, you're dependent on Uber for your living. You don't have a platform. Uber has the platform. And that's why they're worth billions of dollars. And so, you know, you want to own your relationship with your customers or your fans as much as possible.

Has having children impacted your productivity at all or what have been some of the challenges you've had to overcome in terms of staying on track with how much you create and market with having kids?

Well, I only have one son and he's less than nine months old. So, you know, the vast majority of my creative work came before all this. But, and it's certainly a process that I'm adjusting to now. But look, you've got to decide what you want your life to look like. You've got to decide what your priorities are, what's important to you. And you've got to organize around that. I think one of the reasons that I was comfortable having a kid is that I'd gotten my life to a point where there was freedom to do that. And that had been something that was always very important. I didn't want to have to show up at a job. I wanted to have to determine my own schedule. I wanted to be somewhat financially independent as a result of some of my success. I want so I had changed how I spent money, how I invested money, that just changed what I said yes to, what I said no to. So it certainly changes your priority. I mean, you know, there's a few hours that I spend in the morning now that before I get started that weren't there before. But I think the rewards are more than worth

it.