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Rich Roll: How A Vegan Ultra-endurance Athlete Created A Business On Personal Transformation
My First Million
Cook Books Are a Good Business
Cook books are difficult to put together because beyond just the written words on the page, there's photography and recipe testing. The real mark of success in publishing is whether or not you create something that is perennial. So finding ultra, for example, we just hit the decade mark on that, and it continues to sella more and more every single year. And i'm really proud of those books. We're going to do another one this year and create a box set.
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