3min chapter

Plain English cover image

Hard seltzer industry isn’t fizzling out anytime soon | Learn the English expression ‘fit the bill’

Plain English

CHAPTER

Seltzer - A New Category of Alcoholic Beverages

In two thousand sev tin, just five years ago, the whole industry generated 39 million dollars of revenue. By 20 21, it had grown to four point nine billion dollars. Seltzers are a new category, so they don't carry any type of stereotype. The result is that seltzers are equally popular among men and women. They are affordable, and the flavors are familiar to anyone who used to like fruit candy as a kid.

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