How to Reduce Junk Milk?

Wright: The top idea, the top problem was, he can i learn why i received the junk mire received? Why am I getting these coupons for calendar? Right? So that top box learned, why received the jug mon receive. And then we were mapping to the solution idea. That was the core idea everybody agreed on. But one executive didn't care about the blue boxes at all. He had a secondary idea of reducing junk milk. We brain storm and said, well, if we really are saving all this paper from being mailed around, maybe we can make some kind of save trees environmental, yo, kno benefit statement.