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156: Building scalable vertical social communities

Zero to Infinity

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Product Building and Product Marketing

So we said that this time will not bring in our biases and we would look at all the existing offline behaviors run a few experiments to see what can be translated as it is online. The first thing we did was we launched a few apps which essentially were some of those behaviors I will talk about those behaviors now. We put 2000 rupees per day as a spent and we got these 500 2000 users every single day and saw how they are using the product. Instead of going to the users first we said let just put the product in the market and see the adoption and then iterate. So having identified the idea identified the customers right then probably starts your zero to one journey. Yeah how did

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