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The 8-Figure Business Built on Vinyl Records and Subscriptions

Shopify Masters

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How to Build a Great Brand

The price of VMP went from $27 to $29 in three years. It didn't go up again until fall 2020, when it did a big price increase. Authenticity and community were always kind of a big focus for the company. "I'm captured by the aesthetic," he says about his favorite brands.

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