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If you want to launch an app and make a big splash, you don't want to take those risks. So it is better usually to hit the button the night before. And also for a brand new app that has never been on the store, that's the worst case scenario. If you're launching in version 2.0 and you haven't renamed your app, you're probably good. Like everything will probably work out. But for an app that hasn't appeared in search, you really want to get that out there because we have no visibility into or control over when things appear in search. You would think it doesn't appear in a search as soon as it's on the store.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode