Reinventing Upfront and building LA (with Upfront partner Kevin Zhang)
ACQ2 by Acquired
00:00
The Meaning Behind the Name: Transparency and Values in Branding
This chapter delves into the significance of naming a venture firm, emphasizing the importance of a memorable name that reflects its values and ties to Los Angeles. It also explores the concepts of transparency and accountability, alongside the complexities of rebranding to align with the firm's mission and vision.
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