Ad Age Marketer's Brief cover image

What marketers need to know about branding AI tools effectively

Ad Age Marketer's Brief

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The Dilution of AI Branding: Lessons from Marketing History

This chapter examines the overuse of the term 'AI-powered' in marketing, reflecting on its diminishing significance akin to the dot-com era. It also discusses the branding challenges associated with 'GPT' and the implications for originality in marketing strategies.

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