It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.
This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.
Your marketing strategy must include AI Search Optimisation.
But what is it? And how does it differ to traditional Search Engine Optimisation?
In this episode, I reveal:
• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)
• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation
• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms
• The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)
• How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem
I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types.
As I explain in the podcast:
"This is a massive land grab opportunity. The same number of products and services are going to be bought in the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?"
If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape.
Get the show notes:
https://exposureninja.com/podcast/358/
Listen to these episodes next:
How To Rank in Google’s AI Mode
https://exposureninja.com/podcast/357/
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
How ChatGPT Shopping Works (and How to Feature in It)
https://exposureninja.com/podcast/354/
