What Stayed the Same and What Changed Since Project X

Three expert sellers who’ve sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.

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Scale Stories Mentors and Amazon selling veterans Leo Sgovio, Melisa Vong, and Clarence Cheang take center stage, sharing how they collectively amassed tens of millions in sales and offering a roadmap for aspiring Amazon and TikTok Shop sellers aiming for success in 2025. Melisa is navigating the launch of new brands with groundbreaking marketing strategies, while Leo's expertise in SEO and influencer marketing sheds light on connecting with audiences like never before. Clarence, with his knack for product research and algorithm mastery, underscores the evolving landscape of Amazon selling and the endless opportunities for those ready to innovate. Together, they paint a picture of a marketplace ripe for those who can harness its potential.

The conversation takes a deep dive into the transformation of Amazon's product launch strategies from the days of Project X in 2019 to now. The discussion emphasizes the significance of reliable data and the efficiency brought by AI advancements in research and A/B testing. With the ever-changing dynamics of e-commerce, the trio stresses the need to extend reach beyond Amazon, exploring platforms like TikTok and Google Ads to gain a competitive edge. They share insights on avoiding pitfalls like patent issues, underscoring the critical role of data-driven decision-making in successful product launches.

Shifting gears to brand storytelling, the episode unpacks the art of building engaging narratives that captivate customers and drive sales, even with limited budgets. The guests dive into the nuances of selling subjective products, such as perfumes, and the challenges of standing out in competitive spaces like supplements. They highlight strategies for differentiation, rapid market entry, and sales channel diversification, exploring platforms like TikTok Shop and emerging technologies like OpenAI's Instant Checkout. As the episode winds down, listeners are invited to connect with the guests across social media platforms, offering a chance to learn directly from their experiences and stories, adding an inspiring touch to the episode's conclusion.

In episode 711 of the Serious Sellers Podcast, Bradley, Clarence, Leo, and Melisa discuss:

• 00:00 - Launching a Successful Amazon Business in 2025
• 01:32 - Amazon Industry Experts on Scaling Stories
• 04:56 - Launching on Amazon in 2025
• 08:10 - Starting on Amazon
• 14:15 - Evolving Strategies for Amazon Success
• 16:09 - Evolution of Amazon FBA With AI
• 23:08 - Analyzing Competitors for Private Label Launch
• 28:14 - Building Brand Stories for Success
• 31:24 - Struggles With Perfume Sales
• 33:40 - Diversifying Strategies for E-Commerce Growth
• 36:00 - Marketing Strategies for New Products
• 39:34 - Optimizing E-Commerce With AI Recommendation
• 44:05 - Maximizing Visibility With Shop App