Tilt started in April of 21 from zero. Two years later, we have 25,000 subscribers. We're getting 40%, almost 40% open rate, get a good solid click through rate. The model is working really, really well. Advertising economy is not where I would like to see it. But but yeah, so it's it's going really well. It's the it is the magnet of everything else that we do.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media.
Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share.
In this episode, Dylan & Joe discuss…
- How to make a newsletter model successful for your business
- How to leverage the "Subscriber Hierarchy"
- Why most operators should only focus on ONE platform
- 10 different ways to monetize a media business
- Why right now is the best time ever to build a content or media business
- and so much more!
Other Links Mentioned