I do a million things when I feel like an interview isn't going well. The most common one is the person just is not in touch with their feelings and their feelings about the experience you're trying to get them to talk about. You kill a lot of shows that you've killed a lot of stories. There's just a class of people who something amazing happens to them and they can't talk about it and I just feel like we can't. It's hard to make a story with them. One of the tricks we do often is if they have a significant other in their life we'll go to that person because sometimes that person is a wonderful talker, a partner or a brother
From creativity to creative struggles and what makes or breaks a “This American Life” story, Ira Glass reflects on a career in the airwaves.