Ecommerce Playbook: Numbers, Struggles & Growth cover image

Introducing: The Direct To Consumer Confidence Index

Ecommerce Playbook: Numbers, Struggles & Growth

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The Power of Surveys

The DTCCI is using post-purchase survey data to create a consumer confidence index. It's based on questions such as how much did you spend in the last 30 days? And how, what do you think about the economy in the future? The questionnaires are then aggregated and analyzed by Steve for an indication or score of customer sentiment.

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