Third Quarter 2024 Review — ft. Aswath Damodaran
Prof G Markets
Nike and the Brand Dilemma
This chapter explores Nike's enduring brand and the challenges it faces in maintaining relevance amid market changes. It discusses the balance between leveraging brand recognition and the need for continuous adaptation, alongside comparing the predicaments of other companies like Intel and Boeing. Highlighting the importance of effective succession planning, the chapter also delves into the operational shifts required by legacy brands in today's dynamic business environment.
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