How To Scale Your B2B Marketing Strategy
The Duct Tape Marketing Podcast
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The Three Phases of People's Marketing Approach
In the first book, I laid out three phases of people's marketing approach. The first is to take advantage of your existing marketing assets for a fast, inexpensive result. Secondly, use intent marketing and thirdly, I called cast a wider net. And in this era of short termism that so many marketers are focused on what can we do with this campaign? What can we do this quarter? They miss out on the long term growth that can be achieved through those phase three programs,. which is equal or even greater than the short term program.
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