2min chapter

How I Built This with Guy Raz cover image

Stacy's Pita Chips: Stacy Madison (2019)

How I Built This with Guy Raz

CHAPTER

How Did You Get the Word Out About Peter Chips?

How did people find out about the chips? Was it entirely word of mouth? And en, this is pre internet, pre social media, pre you didn't have dollars. We would go everywhere we could to sample. So we would go into a store and we would just give away chips for free,. People would try them and they would buy them. That just, that's how we built our customer vase.

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