2min chapter

Artificially Intelligent Marketing cover image

ChatGPT Banned! Plus Meta releases new foundational model, Stanford AI report, and Pichai pushes back

Artificially Intelligent Marketing

CHAPTER

Google Ads Doubles in Price for E-Commerce Platforms

A couple hundred million people move their everyday behavior over there what happens well one of the things that happens is ads almost double in price for almost every single niche. If you just remove two percent of that population that entire sort of stable platform of ad performance and how that's calculated and generated starts to buckle. So they either have to kind of get way ahead of that and start changing how those tactics work now so that in two three years they're a much less reliant channel or they're going to wait too long and it's going to start to collapse, he says.

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