15min chapter

Forward Thinking cover image

Forward Thinking on how geeks are changing the world with Andrew McAfee

Forward Thinking

CHAPTER

Balancing Data and Intuition in Decision-Making

This chapter explores the interplay between scientific methods, like A-B testing, and intuition in business decision-making, highlighting the challenges posed by the HIPPO phenomenon. It emphasizes the need for a culture of psychological safety where dissenting opinions are welcomed, contrasting overconfidence with a structured scientific approach to uncover deeper truths. By sharing anecdotes and insights from influential tech leaders, the discussion underscores the importance of aligning individual motivations with organizational goals to foster an innovative and productive environment.

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