The Passion, the Fourth Part of the E P Square Constract

Technology is enabling us to make things more personal. But i also want to say that it's not just about the big data and knowing what their likes and dislikes are. It's about interfacing with them as a human being, one on one, face-to-face. And this is being led by the millennials, right in generation z,. Many of them won't even do business withyou if you are not authentic and transparent and passionate about your products and services in your company. So customers are prosimer customers. They need to know that you're passionate, that you care about your company...and vice versa.