IAB Forecasts Podcast Ad Growth to $3B

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• Flightcast, a new, video-first podcast platform, has been launched by Steven Bartlett, the host of The Diary Of A CEO, and Roxcodes, the former engineer at MrBeast. The tool is an all-in-one platform for distributing, analyzing, and growing video podcasts across YouTube, Spotify, Apple, and more.
  • We’ve a few screenshots of the platform in The Tech Stuff below; and there’s a video linked from the press release.
• Exclusive: Podcast hosting and marketing platform Ausha has announced that shows hosted on its platform have surpassed 1 billion cumulative downloads. The company attributes its success to its range of marketing tools that help increase podcast visibility.
• The IAB suggests that podcast advertising will top $3bn in 2025 for the first time, according to Matt Shapo, who was speaking at the IAB Podcast Upfront last week. Ad Results Media suggested that Audio’s Future Is Louder, Smarter, and More Visual Than Ever in a piece about the event.

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