How to Influence People Staying on a Subscription

People started writing recipes with butcher box and sending that to their audience just to like keep them kind of engaged because they knew that if they could influence their turn rate, right? That was our Trojan horse. People were really excited about working with us. So we're like, we'd love to include this recipe in our box on a little postcard. We'll put your name on it. Like we'll advertise you. Are you okay with that? And for an influencer, like that's a definite yes. John: I've got two years of history with them. Right. Totally.