People started writing recipes with butcher box and sending that to their audience just to like keep them kind of engaged because they knew that if they could influence their turn rate, right? That was our Trojan horse. People were really excited about working with us. So we're like, we'd love to include this recipe in our box on a little postcard. We'll put your name on it. Like we'll advertise you. Are you okay with that? And for an influencer, like that's a definite yes. John: I've got two years of history with them. Right. Totally.
Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue in 2022.
Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.
Show Notes
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