Changing Attitudes Is the Beginning of Changing Behavior

People assume you have to change attitudes in order to shift behaviors. And very often the reverse is easier. If you can get somebody to change their actions or to try out a new path, then you start to activate cognitive dissonance. It's also recognizing that the beliefs and the attitude and the taste, they are the product of many things. They areProduct of your environment. They are product of what your friend thinks. They are much more fluid than than we often think as economists, you know, inspired by back care,. We think they are what they are, and we take thatus as primitive. I don't think that's true. People just don't know what they believe most